Charles Loves Transparency

Charles is an up coming entrepreneur who loves to be transparent to his employees as well as Investors.

One day Investor Joe calls Charles for a discussion..

Joe ‘Charles.. can you inflate your sales.. It helps gets more round of funds’

Charles ‘what?..

Joe ‘Charles.. it is business.. your e mart business has huge traffic but doesn’t generate into figures’

Charles ‘I know that’

Joe ‘Just get some more customers for name sake and show partnership’

Charles ‘this is undone.. I love transparency’

Joe ‘Jump of cliff and never come up. Don’t you understand we love our entrepreneurs to be transparent to us but finally each business has dictum.. Nothing is lies till it is proved. Nothing is bad till it keeps succeeding. We are not cheating consumers. We are building hype, media hype’

Charles ‘Am shocked’

Joe ‘As entrepreneur realize too many stakes attached, Do you know each movie released creates a huge hype, so much of advertisements for a product, so much brand building around you guys, for what? Return on Investments.. brutal truth’

Charles has sullen face

Joe ‘In life we are not also transparent to God.. we lead so many lives assuming no one see’s us so why so much fuss about nothing’

Charles ‘What needs to be done?’

Joe ‘Have planned an entire market hype and we will have huge traffic this June. ‘

Charles ‘what more?’

Joe ‘Just declare in media with a smiling face, confidently..rest will follow automatically’

3 months latter

Charles ‘when can we have similar campaign again.. Huge business we did in June’

Joe ‘Smart boy.. Too much ethics not good for business. ‘

Charles ‘Never knew entrepreneurship has such dimensions too’

Joe ‘Teaching entrepreneurship is explaining all types of events in that journey. Nothing is good or bad.. It is like an Indian Philosopher who said ‘To beat evil, you need to create illusion, an illusion of power, be focused, choose what you wish to as goal and stick to it.. your job is to win and not loose. You have not cheated anyone on your product or service.. but marketing calls for tricky situations.. so get going’

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