Media Tigers

Manny ‘these folks are nothing but media tigers.. feed on media.. create buzz but when we closely follow their likes..  there are dips… only when the social media campaign begins sudden burst of traffic’

Susan ‘Sir.. this is our business.. they are our clients… we need to promote them.. it is fine to pump in more likes.. and at times hate sentiments too’

Manny ‘am really unhappy with my own business.. ‘

Susan ‘you have been running this so successfully.. why this sudden change of heart?’

Manny ‘my son initiated a startup in retail space… but his competitors used wrong tactics to push hate in other platforms.. and he has gone under depression’

Susan is silent…

Manny ‘Media Tigers thrive on media, social networks to spread message and sometimes it works for benefit of individuals and sometimes it is big mess’

Susan ‘you have been in same business too’

Manny ‘I never realized.. it will hit me so badly one day’

Susan ‘there is no solution.. products get investors.. they have to sell.. hype has to get built.. buzz has to be created…. so it is part and parcel of game’

Manny gets a call

Manny ‘I have to rush.. he committed suicide..’

Susan has drop of tears in her eyes..

After Manny leaves she murmurs

‘To believe or not to believe is something we keep questioning to God.. God is Unknown.. Sometimes as Idol we worship too.. but what sort of belief is this.. where just media can make us believe what is right or wrong and create such psychological impacts and sometimes harm selves too’

 

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