Unspoken Truth

Nancy ‘the only truth I know is that am jobless today’

Rob ‘am hungry today’

Claudia ‘am not able to school today’

Arif ‘am lost and confused on where I move forward’

Rose ‘this will not stop.. till a solution comes’

Bob butts in to the zoom call…

Bob ‘we are not sure of what happens post november too.. post elections’

All burst laughing

Arif ‘why is it so funny?’

Claudia ‘am still in school, so am not aware what happens post November.. maybe school reopens’

Rose ‘the unspoken truth is that all of us are being tested for our patience, consistency, persistence, compassion and passion to do something when nothing is available’

Bob ‘next what?’

Nancy ‘let us collaborate, co-create, work and spin off more opportunities.. ‘


Life Metrics

Life Metrics

Life is not what we do everyday, it is something which you begin from someday to make a positive impact on society.
The more we focus on that with tangible output, the more we know that we are going in the right direction.

Some takeaways
a) The best gift we can give to a person who is stuck in problem, is to let that person realize that thinking about a problem should not be the focus, but thinking of ways to solve the problem more important. Being a good listenor helps.
b) Sometimes we may feel we are totally broke, with no sight of money.. The solution lies in taking up any job to withstand that situation but at same time be determined to push your goals and remain attached to those goals to fulfill it.
Through our framework, am helping individuals who wish to rethink, re-invent, build themselves again and cherish, nurture their core dreams and passion.
Do not pause, Do not wait for the right time. Time is present.. and it just fly’s before we realize it. Just get going right away



Home Demo2 Copy




Errors of life

Joy ‘I am depressed, I wish to die’

Sam ‘relax.. nepotism is everywhere’

Joy ‘the investor’s prefer only the favorite ones.. or ones from premier institute’

Few days later

Sam ‘Joy what happened… why are you hospitalized’

Joy ‘nothing much … attempted suicide’

Sam ‘three errors of life

Assuming too much for Self

Assuming too much from Others

Assuming Escape from Situation is best to liberate self.

Overcome all these assumptions and face life as it is. Human Life is a a gift by God. Do not let it go so cheaply’


Startups need to understand economics of running a startup

Startups need a Minimum viable product/service along with

1) Tactical guidance

2) Milestone based investments

3) Cashflow Management with balanced budgeting covering development, marketing, implementation, documentation, security, process, hardware, infrastructure.

4) Stable team composition

5) Market Linkages

6) Approach to give ROI (Return to Investors)

Valuation will happen in the journey. Many entrepreneurs begin focusing on raising investments covering huge burn rates.

Rs10lacs = US$14000 roughly.
1) Startup spending Rs10lacs/month of which Rs5lacs is management overhead.

2) Startups spending Rs2lacs/month with Rs1.5lacs as marketing overhead

3) Startups spending Rs5crores/month on technical team with 10lacs/month on marketing.

If you observe all of above examples show imbalanced budgeting. Please revisit your budgets.

I have been helping many startups understand, reduce costs and also optimize profits through market linkages. Some startups understand it, some argue, some continue.. but nevertheless unless a balanced budget not planned, no startup can ever get good results.

1 Dollar business

1 dollar business does well for products.. what about services

James ‘am going to initiate a 1$/hour business’

Rocky ‘it will not sell.. you will run in losses’

James ‘so be it.. 0.50 cents will be shared to the contributor’

Rocky ‘do not.. do it’

2 days latter

James ‘100000 empanelment’. All want to be part of it..

Rocky ‘seriously not sure where you are heading’

James ‘remember in today’s world of inflation, only low cost service models will work’

Startup investments

A monthly investment of just US$150 to US$300 for 2 years. Many invest in stock/mutual fund/insurance..
Why not invest in startup? Life would get only better cofounding a company.

Melissa ‘this will not work?’

PS ‘it should.. as anyways no one is creating jobs and many are being laid out.. if this much also someone who earns even US$15000/- per annum do it, there is some serious issue.. it means finance management is a bit tipsy turvy an no alternate business planning in sight.. jobs will continue to get reduced over period of time.. do become entrepreneur’

Melissa ‘are you sure?’

Love shrieks ‘why?’

Love shrieks why?
why it happens always
when never wanted always

Love shrieks why?
why I felt always
when I never wished always

Feelings can never be same
Emotions can never be same too
Love shrieks why?
why one wins and one looses
why heart cannot in unison
agree to all the wishes

Love shrieks why?
Why a partner seperates
when love needs the most
to be together

(Seperation is not a solution for an entrepreneur cofounder or partner or even in relation, more important to remain united and if at all break ups happen it is only because of deep hurt to heart, a betrayal of trust or nothing but some small ego, which makes individuals not communicate’


Mary ‘am going to give some important lessons to startups’

Rafiq ‘Mam.. we are got sick and tired of 16 weeks accelerator programs. It is like doing some crash diploma in management’

Mary so here you go..

1 Think of an idea

2) Check if idea is already converted to product or service’.. google

3) If yes.. good there is proven revenue model.. if no.. then check if it really solves pain point of someone. if it solves.. .go ahead..

Soumya ‘wait. pause.. all this we already know’


4) Now begin identifying all your cofounders.. You are now going to marry 3- 5 folks simultaneously… a marketing person, a technical person, an accounts person, an advisor ..

Neo ‘hey who is the 5th person?’

5) You are the founder…

6) Dilute your shares.. as much as possible give less of yourself and extract more’

Jones ‘this is not fair’

7) Decide your share holding pattern and then name the idea, book a domain, make website and ensure all of you keep smiling on the photo’s.’

Tresa ‘but is it this not already known’

8) Getting together is most important.. so here all of you stay in 1 big property together for 40 days’

Somya ‘a twist in story’

9) 5 folks.. imagine you are in big boss episode.. and every day you are seeing each other, solving problems.. no one teaching you anything’

Neo ‘but we do not have money for doing so?’

Mary ‘paid holiday US$50 per day per person x 5 x 40 workdays = US$10000’

Jones ‘oh this much of money we get’

Mary ‘dear No..

10) You need to pay US$2500 only for same.. just a 500$ contribution from 5

11) your domain, website, digital marketing.. everything sorted.. some small development too and you now begin surveying identifying customers’

Mary ‘how much the property owner contributed?’

Somya ‘US$10000’

Mary ‘is it not fair for that person to get an equity of 15%’

All agree

12) Dilute your shares to the property owner..’

Joes then

13) Go and identify a nearest match customer with loads of similar business folks know to the customer’

Lovely ‘then?’

14)Now all of you offer that customer a solution at his chosen price’

Somya ‘what if the customer wants it free?’

15) Check pricing through survey and accept whatsoever price offered’

16) Now with 1 client, update that client name in website

17) Hold a joint even with customer included and celebrate project success once delivered’

18)Offer a 10% referral to the customer for recommending business to other folks for at least 50 clients’

Somya ‘will they agree’

19) ‘Dear only Business to Consumer startups scale up.. I cannot think of business to business as cycle time to convert a lead is too big’

20) Celebrate 50 customers.. all in span of 40 days

Lovely ‘so easy?’

21 ‘getting together all of you in a house, you will understand all your shortcomings and then god knows who will be remaining with whom and then on;ly form a real legal valid company.. Many names will get wiped out from website, new will come in.. that is life.. resolve all conflicts before creating a legal company’

Mary ‘hey hope you enjoyed my 1 minute approach’

Somya ‘weird.. but liked it’

Packs of Card

Nancy ‘am a joker in pack of cards.. can fit anywhere’

Rose ‘This is an incident which I am reminded of’

Nancy ‘what is it?’

Rose ‘my hubby Bob as an employee would be ready to do any type of job, right from data entry, cold calling, sales, programming, analysis, design, management etc and then I day’

Nancy ‘what happened?’

Rose ‘his boss chucked him out’

Nancy ‘what??’

Rose ‘He started a venture ‘PACK OF CARDS’

Nancy ‘what is it all about?’

Rose ‘we identify 4 teams.. 12 each’ and 4 jokers

Nancy ‘and ?’

Rose ‘these teams are exactly mapped according to card numbers.. with King, Queen and Jack too and they work on assignments taken by Bob’

Nancy ‘and what about Joker?’

Rose ‘guess what?’

Nancy ‘not sure’

Till then Bob comes in

Bob ‘Jokers are the entrepreneurs’

Nancy ‘what?’

Bob ‘My accelerator program.. this was an idea provided by PASSION FRAMEWORK and am doing well’

Nancy ‘who guided you there’

Bob ‘my boss. he felt I was capable of doing much more.. so sacked me, invested on me and here I am’

Nancy ‘so?’

Rose ‘get ready to become an entrepreneur, if you can fit anywhere’


Admist all the noise of crackers and loud DJ being played… Morris loving looks at Ramya… and whispers in ear ‘lets disappear’

Ramya is daughter of drummer Bhola…

A few hours later

Ramya finds herself in a trail… she finds besides her a group of ladies..

Ramya ‘where am I?’

A lady Shano bursts into laughing..

Shano ‘Morris handed over you to us.. 100000 bucks’

Ramya is shocked… and he tries to run away.. only to find group of henchmen all at train gates.. and she has no option but to settle..

At Mumbai…
She is taken to a dingy flat…where there are more like her housed…

Ramya has full tears.. when she hears Morris’s voice…

Morris ‘we have got them with great difficulty.. let us pack them to Malaysia

Ramya is totally scared and shrieks..

Morris ‘she is like her father a drummer and noise making’

Shano pushes Ramya at corner..

Morris stares at the moon and murmers ‘good over evil.. is it possible?’ and bursts laughing..

2 days later
Jai a happy go lucky tourism operator meets Morris.

Jai hands over around 20 tickets.. and suddenly his eyes fall on Ramya

Jai ‘oh so sweet she looks’

Morris ‘dare you… ‘

Jai returns back…

Morris ‘Shona.. am tired.. this is cost of just taking a foreign external investor money. They looked so good. As entrepreneurs we are reduced to pimping’

Shona ‘I also feel we are going wrong’

Morris ‘what next? I failed in US accelerator program, went to Dublin there too and now this mess because of unsecured loan’

Shona ‘let us confront Razbi and inform him this is not possible’

A few minutes latter on phone
Morris ‘Razbi.. not possible.. we cannot do this… am releasing all the girls’

Razbi ‘how come.. you would have jut got rid of all debts’

Morris ‘I met Shona here in India, got married to her and please.. pardon us.. will do whatsoever it takes to repay your debt’

Razbi ‘we will not leave you’

Morris shuts the phone..

Morris ‘Shona.. release all of them’

Shona ‘unsecured loan from unknown people.. never do that.. ‘

Morris ‘I realized it….’

As Shona release all of 20 girls. one of the Girl Mink comes closer to Morris and slaps him.

Mink ‘what the hell your problem was.. you cheated and emotionally duped all of us’

Shona ‘we are sorry… a big mess we are in 2M US$ we owe him’

As the girl’s hear the story.. Ramya loudly informs ‘Lord Durga killed Mahisasur and that is how it is victory of good over evil.. so why not share this with Razbi’s wife’

Morris ‘met her only once’

Mink surfs net and find’s Razbi’s wife Alifa’s number

Mink ‘Madam.. your husband seems to be too found of girl’s. All of us were supposed to be trafficked’

Alifa is shocked

Alifa confronts Razbi

Alifa ‘Do you really recover money this way when even interest earning is serious crime’

Razbi ‘Alifa… please do not leave me.. am sorry’

Alifa ‘let go them’

Razbi ‘Done.. even I am a screwed up entrepreneur.. got this funding from Moroco investor’

Alifa ‘common.. you mean to say?

Razbi ‘i too had taken unsecured loan’

Alifa ‘common.. are you kidding’

Razbi ‘what to do?’

Alifa ‘how much?’

Razbi ‘samw 2M$’

Alifa ‘Let us pay him whatsoever we have and start from scratch’

Razbi ‘Alifa.. thanks for understanding me’

Back in India

Morris ‘we have so many forms of Lord Durga.. now I understood the power of women and how they can save many from disaster in any form be it wife or girl friend or sister and above all a mother’