Soft touch Hard touch

Soft touch ‘people feel so good with just a soft touch’

Hard touch ‘relax.. the world needs stress busters and whenever we see someone angrily hitting at keyboard.. wow.. I feel so good..  the keyboard will be replaced with new one soon’

Soft touch ‘so destructive’

Hard touch ‘don’t compel me to make hitting hard a habit. imagine if all start using hard touch on mobile… can you imagine the chaos’

Robin ‘welcome to the new mobile set..

hard touch doesn’t defeat me

HTST brand for you..

Startup story

Comes an investor and shrieks ”I made so much investment, where is returns?’

Entrepreneur ”Even I don’t have the money.. we spent in staff and marketing”

Investor ”but what we gained of all this?”

Entrepreneur ”more investors began showing interest.. relax Sir, we will get subsequent round of funding?’

Investor ”I need a clear exit after 1 year”

Entrepreneur ”me too may exit.. let the investor only run the venture.. am fedup of working as employee in garb of showing myself as an entrepreneur.. finally am still in listening mode only.. no flexibility”

 

Startup Death

James ”seriously I feel the product design is not in shape.. we need to think over it’

Sam ”Sir as you are the CEO, let me tell you, the backend database is miserable’

James ”can we change it?”

Sam ”yes.. in 2 weeks”

James ”excellent go ahead”

2 weeks later

James ”hey.. what happened even the existing application has broke”

Sam ”Sir.. the configuration management resource was on leave.. so our developers ended up working on same code.. and we find the new backend database is a big challenge”

James gets angry….

Sam ”and by mistake they deployed the code in production environment too”

James ”all of you are pretty careless. you are CTO.. I did not expect such gross carelessness from you”

Sam ”Sorry Sir.. however want to inform you that because of this gross mishap.. I wish to leave the company”

James “áre you crazy?”

Before James can talk further, Sam has left the company

James calls his secretary and yells ”seriously.. startup CTO’s need to be thoroughly checked for their longetivity within company.. He just made mess and left ”

Secretary ”Sir.. why you listened to his advice?”

James ”common who would know whether he is right or wrong.. Am not technical”

James ”just give all other 4 staff 1 month salary and we will shut this mess up”

Secretary ”ok Sir”

 

 

 

 

 

Machine Learning

Samba ”why is Gabbar asking mathematical formulae so often. like how many existed, when is Holi etc”

Jose ”Samba.. relax.. I understand you have reborn and have a problem in mindset that you were Samba in last life..  I also watched that movie Sholay for you.. but you are in USA dear.. not in India’

Samba ”not really sure.. but I guess the machine learning started from that film’

Jose burst laughing

Jose ”an ace data scientist like you with a mental block of being reborn and now you tell you got inspired by Samba of Sholay?”

Samba ‘see in that movie.. Gabbar was trying to make robots of human..  he didnt want No for answer… he wanted automation.. he wanted intelligence in them…. he wanted guy like me to intelligently know what he wants”

Jose ”oh i see… so how you can know what I want?”

Samba shows him one report…

Jose ”hey common.. you cannot do this to me”

Samba bursts laughing

Jose ”how the heck you got to know that I still wet the bed at night and facing a disorder”

Samba ”Jose… machine learning is all about intelligently tracking you, your behavior, your pattern of search.. your likes, your dislikes, your comments in various social sites.. and then even your shopping pattern”

Jose ”these companies.. do they leak the data”

Samba ‘god knows.. but why were you searching diapers”

Jose sheepishly ”seriously it is becoming costly.. why cannot they come up with low cost diapers for senior citizens like me”

Samba shows him another report…

Jose ”wow.. all research on diapers.. what the heck it is..”

Samba ”In Sholay movie,  Gabbar understands Thakur’s strength and weaknesses.. he knows his hands are his power.. so…”

Jose ”so what…”

Samba ”Gabbar cuts his hands….”

Jose ”it is ridiculous analogy…”

Samba ”dear.. all are using machine learning only to cut each other’s strengths ok.. and understand weaknesses”

 

Why do startups fail?

Startups is not about only getting right founders, right mentors and right incubators to scale up, but it is more about a research on arriving at a business model for an idea. The business model needs to be a paying one or impactful.

We find multiple startups imitating and the clones too get successful somewhere only because the investors prefer investing in safe bets.

No one risks an innovation till it is proven. This leads to innovation moved back to government funded initiatives or individuals who are seriously committed to innovations and give grants.

Almost startups globally fail as any thing in excess becomes a waste. How many startups can we have in mobility space or e-commerce or wallet or anything for matter. The unique differentiator is missing

What should be an ideal cost of experimentation?

Create a market base through need and subsequently just have 1 feature MVP (Minimum viable product feature) and push it in market.. If it succeeds, you add more modules.

Startups fail because of too much focus on either technology or marketing and the right balance is missed out.. Apart from that for strange reasons mentors/advisors are paid /not paid at all.. or even in board, may get may be 0.5% etc, so it is not a lucrative proposition for them.. So next time another startup gets into a graveyard, it is not because an entrepreneur failed, it is because the market validation was inadequate and the competency skills to scale it up needed more attention.

 

 

Newton

Newton a great funny guy whose name was coined after great scientist Newton never knew till date, why he was named Newton..

His mother Freida mentioned to him

‘every action has an equal and opposite reaction’

Newton wondered why

Freida ‘your father Joy always had failed experiments in life.. hence feel you can one day come up with a new formulae’

Newton ‘am a funny guy.. and not also a scientist.. how will it come..  will i need to wait for apples to fall over me?’

Freida ‘see.. i have only one hope.. one day you contribute a new formula to man kind’

Newton ‘not possible MoM.. . too many formulae floating everywhere..’

Newton leaves home to take some solace near his favorite water spot..

Newton looks at sky and sees clusters of star.. at night time they look too beautiful..

again he pauses… and sees stars cluttering further and some distant stars shining too

Newton wonders ‘is proximity a parameter for successful relation? what happens in virtual world..  why two people can just chat continuously and may bind so well.. that they feel close to each other… is proximity having correlation to time..’

Newtons’ best friend Georgia steps besides him..

Georgia is a mathematics professor.. who feels Newton has good sharp thought process. so should do well’

Georgia ‘you.. murmuring proximity and all that’ and plants a kiss on Newton’s lips

Newton ‘is proximity being physical next to each other.. or is it mental wavelength?’

Georgia ‘time is always playing crucial role in all formulae till date..’

Newton ‘proximity introduces flux.. it introduces increases something…  big brand attracts big customers.. big pull and so on.. hey isn’t the real Newton the original scientist talking about mass and distance..

Either increase mass or reduce distance…

cool….

It mean… staying closer to customer can also generate business.. staying in heart of people can also generate love… so what can be a simple formulae

Growth =  Relation/  (Distance between you and your prospect))^2

It means if the distance is less, your relation is going to grow more stronger..

cool..

If distance is too large.. growth will be less..

so virtual world is all about reducing distance..

Georgia ‘but what about your mom etc.. the one’s in physical world… they will get distant away from you’

Newton ‘ok let us scrap this formulae.. am still to think further like Newton Sir.. i actually prefer being normal human and only know how to reach in someone’s heart.. i guess am in yours and mom’s heart.. hope someone will evolve some formula someday’

At home

Mom ‘Georgia told me you are evolving a formulae… please.. focus on that.. i know am in your heart.. my relation great with you… but think something new… think something’

Newton puts hand over his head and looks upward

‘Father.. why you trying to make me a scientist.. when am just normal human’

Mom ‘it is his strong desire.. he went up.. his prayers will make you create a formulae one day’

 

 

 

startup secrets

never begin approaching investors till you have not completed your product.

never focus only on seeking investments.

budget your startup with following economics

X – DEVELOPMENT COST

X – MARKETING COST

2X investments needed

X is something which can be decided by only you..

so with this economics, you realize you do need always a cofounder.

so 2 technical folks can get into initiating something, but partnering with 2 marketing folks may give better leverage

always remember.. the X component has to be as lean as possible.