All orchards and greenery finds it way to move on in life and replaced with nice architect buildings.. The first step of Morris was to ensure the place looked attractive and with easy access to roads. Doesn’t it sound similar to Silicon Valley story.
As countries began pondering on the way to fund research, there were movements to commercialize the research
Melissa had developed a pharmaceutical product which would help stiffness in the body get reduced in less then 10 minutes. A person could actually see the internal body mechanism as the stiffness gets reduced. That was her Intellectual property.
She reaches the Technology Transfer Office and from there on begins her journey of internationalization.
Jim ‘It is a university spin off dear. You will get only 4% equity’
Manny “Yeah…. I don’t know why you chose to come to us.. We need an industrial partner’
Melissa ‘I really don’t know all this. Can you guide me?’
Jim asks Melissa to fill a form…
Jim ‘Remember we need to publicly declare your patent claims.. and then there are chances of your idea to be replicated too..’
Melissa ‘What to do?’
Jim ‘I will introduce to my friend Nan who owns a pharmaceutical company’
Soon Melissa reaches Nan’s office
Nan ‘Smart girl.. I can invest but our brand.. hope it clear’
Melissa is clueless… and she asks ‘What would I get?’
Nan ‘A 10% equity in the venture and plus you are eligible for 4% royalty from the university and we plan to set up the manufacturing unit in Srilanka and India where those herbs readily available’
Melissa is happy..
Melissa ‘Thanks Nan, am very happy’
Nan ‘Meet my friend Morris. He likes big game changers.. So can you assist him in identifying large space for technology research in Srilanka and India’
Melissa ‘So will I need to travel to Sri Lanka?’
Nan ‘Not only SL, many Asian Countries as your project needs to tested on patients’
Melissa ‘What needs to be done?’
Nan ‘Network with Hospitals, begin holding meetings.. we need to push your product aggressively. Am working on the media campaign and already plan to begin with initial outsourcing of these product’
Soon Nan and Melissa get to work..
Nan ‘Melissa, our industry demands a ROI, so am planning to use Mr. Cruise and Ms Jolie as our Brand Ambassadors’
Jim ‘Nan you will need to begin giving interviews and have organized a whole set of media penetration to popularize your topic’
Nan ‘and relax Melissa as your patenting is in process.. yes now we co-own it right, so in next 2 months, have asked for production of nearly 1 million lotion ointments. Please think of formulae for making tablets too.. Plan another product back to back..
Melissa is zapped..
Jim ‘Morris has identified a broker, only a broker can help internationalization in big way’
Melissa ‘I am learning a lot.. Actually never knew all this’
Jim ‘We have helped you get the best of e commerce portal sites where we will be launching this product, plus TV / trailers and do you know what.. your ointment will be used in a Bollywood song to relieve pain from gangster’
Jim begins laughing
Manny ‘you will be surprised, your ointment is planned at 100$ for 20 mg. 100x 1Million. It is a 100M business and your research license is being given to over 40 manufacturers as of now globally. Big business dear’
Melissa ‘So does it mean university will get 4M$ every year at this rate?’
Jim ‘This is where research commercialization becomes a big hit. Use industry – academic collaboration and then Choo Mantar’
Jim ‘It is Indian Slang.. Then stay back and enjoy. Begin researching on something else’
Melissa ‘Choo Mantar means?’
3 months latter,
Jim ‘Melissa – product has excellent report.. we have identified a European partner for you’
Melissa ‘What for?’
Manny ‘She is my friend’s wife who is an orthopedic surgeon. Have involved her.. She has a list of network of all orthopedic surgeons in the world’
Nan comes in
Nan ‘And dear Melissa, I am giving 2% equity to her.. so you may also need to dilute your shared by 2%’
Melissa ‘What for?’
Nan ‘To give to Julie, the surgeon’
Melissa ‘From my share?’
Nan ‘In corporate business look at the investments we make, your research has competitors now.. so we are focusing on marketing.. Reaching out to distributors globally. Each orthopedic surgeon going to recommend your medicine.. Man big business. 5Million ointments and 1 Million tablets… Who would have imagined a 600 Million Dollar business in just a span of 2 year’
Nan ‘and get ready to announce in media?’
Jim ‘Nothing much.. Just announce that you are focusing on leukoderma research’
Melissa ‘Am not understanding that.. Am not also a specialist in that’
Jim ‘Dear Melissa, what is wrong in researching that.. you are a medicine scientist, a pharma expert. go ahead announce’
Melissa nervously announced the news..
1 month latter
Nan ‘Melissa you are a sweet girl. your announcement resulted in me getting over 100 enquiries. I by passed university spin offs and tied up with another researcher.. ‘
Melissa ‘So you used me?’
Nan ‘How can you say that.. it is joint collaboration. No jealousy dear’
Melissa ‘I never knew business is so cut throat, ruthless and as researcher am somehow never able to adjust to this’
Nan ‘Join school back, enjoy those royalties, I will pay you for those 8% equity’
Melissa gets 160M$ for exit..
She pumps the money into Morris’s venture of setting up Technology Park with state of art buildings in Srilanka and India and creates a venture fund too’
Nan calls Melissa up..
Nan ‘How are you Melissa’
Melissa ‘Fighting fit.. by the way, your leukoderma researcher, he has agreed to be advisor in a few manufacturing units incubated in Srilanka’
Nan begins laughing
Nan ‘So finally you are in corporate world’
Melissa “You didn’t give me any option.. I realized Internationalization is not a topic for researchers but to implement it practically. Hats of to all those theoretical models in place.. I realized with working with you that everything is fair in war, love and internationalization’