Mona has a a laughing doll who can switch on to laughing on press of a button. One day she returns home and presses the button and finds the doll whaling loudly.. She is surprised.. How can this happen.. What is the logic behind this..?
Mona calls up the reputed brand company service desk ‘Why is she whaling?’
Call support person ‘Who?’
Mona ‘The doll’
Support person ‘Oh .. There is this clarification email from company startup founder.. Many complained the same.. it was just to check if people use the doll or not.. So the founder programmed it this way that after 30 days it will whale loudly’
Mona ‘Crazy style of seeking consumer experience’
Support person smiles..
Support person ‘The owner has also offered a cute family doll set to all of you at 40% discount’
Mona ‘So what is your guess?’
Support Person ‘All picked it up.. Only US$50 discounted price.. shipment at home’
Mona ‘Ok order for me too’
Support Person ‘The founder wants to propagate Family Togetherness’
PASSION FRAMEWORK 