Retailing Guru

Mark is an expert in retailing. He has a challenge to reach a newly launched product to remotest of countries where there is inadequate electricity supply and poor infrastructure saddled with government issues..

CEO Frank ‘Mark. do you think our electronic battery backed TV penetrate in rural market’

Mark ‘cent percent.. Am connected to all county heads in areas where television is yet a dream’

Frank ‘So what is your strategy?’

Mark ‘make a product a habit of an individual.. they need to get used to it.. so will be having free open yard television put and shown to individuals.. Along with am distributing chocolates, potato chips, beer too free for first two show..

Frank ‘Who will bear the cost?’

Mark ‘the product manufacturers.. Am distributing at 20% margin’

Frank ‘How much I need to invest?’

Mark ‘Max around 100 TV sets’

Frank ‘Done.. so you will retain the profits for self’

Mark ‘No.. am salaried individual, so the margins will be the revenue to us or cost towards free TVs’

Frank ‘Impressive.. so once people get used to new launches of chocolates, chips, beer you have penetrated well.. and slowly folks will wish to enjoy at their own comfortable small houses so TV sales too will increase’

Mark ‘yes Sir.. Integrated marketing is the flavor for internationalization’

Frank ‘I agree. go ahead with your plans’

6 months latter,

Mark ‘Sir, all of the companies wish to appoint me as Chief Marketing Officer’

Frank ‘what was your response?’

Mark  ‘I said i can be shared by 6 companies.. each pay me US$70000 per annum.. Presently am getting US$120000.. should i say ‘yes’

Frank ponders

Frank ‘go ahead..and say yes.. I too save 50000’

Mark ‘Resource Management and Optimization, all startups need to realize this

My TELEVISION

“She is beautiful and sleek

Under my control as I can switch her on and off as per my own convenience

She delights me through her various shades of channels..

Sometimes comedy, sometimes news, sometimes thrillers. sports and entertainment

She can give me global updates of life and yet remain silent when I wish to

She awaits a press of button and she stops and remains silent awaiting my next call.

The most faithful obedient, beautiful girl friend which I can think of”

Sarah hits John Baba for writing this…

Sarah ‘John this is madness.. Today you are talking of an object as your girl friend’

John ‘Why so many movies show hero’s describing their car’s as girl friend.. why not a TV instrument’

Sarah ‘No it should be HE and not She’

Sarah ‘My Television too is an adorable darling. He responds to me with a whiff and waits for my turn to hit him back. I can play games with him and he doesn’t mind loosing.. He is not possessive about me and he can partition himself to my various moods and delight me with his view points on various topics for which I see answer’

John Baba takes a cup of coffee and whispers in Sarah’s ears

Sarah ‘i cannot hear what you are saying?’

John ‘Only your object boy friend and my object girl friend cannot do one thing which is physical intimacy’

Both burst laughing..

John baba is weird.. He can think of any object from a human perspective and make that object glorified and promoted

Cable Network

Joy was a leading cable network operator and was fearing the dish antenna which was engulfing the country. He wanted the families to be hooked on to something new, something creative, and decides to come up a neighbor games.. where neighbors in community would join in to play LOTTO GAME…

He had promised a 1M$ to one who wins the game.. Soon enough he had around 10000 entries. and the game had over 100000 boxes to be filled.. and each participant was given around 100 boxes to be filled.

The game would begin at 8.30 pm and would be played for 1 hour. In each hour max 50 numbers would be announced and 20 minutes for advertisements.

His fiancé Sony was shocked.. She questions Joy ‘How can you conceive this? ‘

Joy ‘A blog.. keep guiding me an motivating me to not give up hope. PASSION FRAMEWORK.. it is committed truly towards entrepreneurship spirit’

Sony ‘Don’t you feel others will compete?’

Joy ‘At least am safe for 6 years..

Sony ‘Why will people play it for 6 years?’

Joy ‘It is not a small amount’

Sony ‘Economics?’

Joy ’20 min x 100$ x 1800 = 36000000′

Sony ‘Did this blog say so?’

Joy ‘The blog writer is super confident.. The person knows that idea can come anytime, execution needs right person and finally the person also runs charitable projects to create human impact.. Will give 10% of revenue if it succeeds’

Sony ‘Will you implement?’

Joy ‘We are on 10th day of LOTTO GAME’

Sony ‘What if you don’t give them?’

Joy ‘The blog writer says give a smile, what you create is finally left behind.. so if it creates a knowledge wealth it will only grow and grow further.. Everyone will help the blog to reach millions of people’