Startups Uncovered – 7

Deep ‘so… tell me’

Sarah ‘Deep… those days.. I was restless.

Deep ‘why?’

Sarah ‘was pregnant with your kid..’

Deep ‘is it so?’

Sarah ‘yes… and then Raj came in..’

Sarah ‘as it was just a month old baby.. I agreed to marry him’

Deep ‘then’

Sarah ‘somehow destiny played cruel.. and the baby got aborted ‘

Sarah ‘today Sia has sued Raj about her being pregnant’

Deep ‘so?’

Sarah ‘help him’

Deep ‘how?’

Sarah ‘somehow… just suppress this matter’

Deep ‘let me decide’

2 days later

Deep ‘Sia.. what is it you like in Raj?’

Sia ‘I hate him’

Deep ‘lets have cup of coffee’

Deep ‘Sia.. do you know these impact funds’

Sia ‘yes… somehow these companies put their CSR and want to support startups’

Deep ‘Raj… he wants to take his project to next level’

Sia ‘so?’

Deep ‘let us brain storm and begin spending more time together’

Sia ‘why this generosity on me all of sudden’

Deep ‘nothing much.. I developed some soft corner for you’

Sia ‘fully knowing am pregnant’

Deep ‘no.. I fell in love with you the day I saw you’

Sia ‘my mind is disturbed’

Deep ‘let us plan some project on accelerators for ‘depressed souls’

Sia  ‘great idea’

Deep ‘there is Don… who wishes to invest in this?’

Sia ‘who is he?’

Deep ‘will inform you when time is right’

Sia ‘how to discuss this with Raj’

Deep ‘Ricky is giving free bees … and we will bring a concept of BUY 1, TAKE 2 FREE’

Sia ‘how will that work’

Deep ‘the 2 free will be sponsored through charity.. and we will put an advertisement immediately after the purchase.. if they wish to donate the free purchases to any needy through NGOs’

Sia ‘cool’.

Sia ‘you seem an intelligent guy’

Night time

Deep ‘Sir Don…  what next…  It seems we are now going to control both Raj and Ricky’

Don ‘multiple verticals,… multiple sectors… multiple startup ecosystem… and multiple stories… each startup failure is lesson…  let the best emerge out well’

Deep smiles..

Deep ‘it seems we are going to get deeper into this rat race to see who wins’

 

 

Absurd Branding

Joe has a bracelet shop and brands the articles as BRACEMACHO

He has a competitor in Anne and she too has accessories shop and brands her articles as GRACEFEM

Both of them have no competition as Joe attracts Male Crowd and Anne attracts Female.. till one month back..

Anne notices lots of female crowd in BraceMacho shop.

Anne ‘surely he has now begun keeping women accessories..’

Once the crowd settles, she calls Joe

Anne ‘Boy.. competing with me now?’

Joe begins laughing

Joe ‘common they are collecting bracemacho bracelets for themselves.. I guess’

Joe similarly finds huge number of guys in Anne’s shop

Joe rushes to see what is happening

Joe ‘Anne.. you cannot do this.. from where you purchasing male bracelets.. ‘

Anne ‘none of your business..’

Joe ‘I too will begin keeping women accessories’

Anne ‘sure you can.. am going to have super model Ninja brand GRACEFEM’

Joe ‘Male Model?’

Anne ‘yes…he rocks’

Next Morning

Anne see’s a beautiful girl’ poster holding BRACEMACHO bracelets’

Anne ‘oh I see.. copy cat’

Few days later

GRACEFEM pamphlets being distributed aggressively..

Joe ‘I will teach her a lesson… ‘

Anne is watching TV and she see’s an advertisements

Graceful Women .. don’t look any further Macho Braces available at Discount..  Pamphlets can be discarded.. My Love to all of you right in your heart.. rush to 202 China Town.. ‘

Anne ‘oh ..so he spending on channels to market his product’

Wait.. I will just show what Anne is capable of..

1 week later

Joe see’s a huge crowd at Anne’s shop

He rushes to see Anne fainted and she has clasped the model poster in her hand..

“She was trying to shred the whole poster but the door hit her badly.. and.. she has to be rushed to hospital’

Joe rushes and takes her to hospital..

Joe ‘Anne.. nothing will happen to you.. please.. let us make a new brand GRACEBRACE.. please.. wake up.. I am fatally attracted to you.. for my sake’

Anne opens her eyes..

Anne ‘you could have told me in beginning itself.. so much we wasted in building respective brand’

Joe ‘they were absurd brands.. let us have one.. only.. I love you Anne.. can we begin together’

Anne ‘let me recover first.. now I will own two shops’

Joe ‘one brand but.. ‘

Anne burst out laughing

Joe ‘one brand.. and two branded gifts.. our future kids.. boy and girl’

 

Entrepreneur Puzzles

I did free bee but failed.. Why so?

I gave huge salaries to my founders and technical team.. but product never did well. Why so?

I spent huge amount of advertisement, after initial buzz.. it faded.. Why so?

My partner and i fell in love and married and after that world changed.. We plan to sell off the company and divide it.. We are just not compatible… Why so?

My team members exit quite often.. Why so?

Just not getting Series A.. Am stuck.. Can i do part time job too.  Why so?

Why and Why.. Why entrepreneurship journey is so puzzling

Chow Mow

Chow ‘unfair.. you kept me awake for so long’

Mow ‘why were you awake’

Chow ‘you told me that CHANNEL X was launching free laptop sales for ones who would watch CHANNEL X’

Mow ‘Didnt u want it’

Chow ‘I did.. but no laptop sale number too appeared’

Mow ‘you missed it..  it does come scrolling bottom’

Chow ‘Should i watch that channel tomorrow again’

Mow ‘Of course’ and puts the phone down

Mow calls up Channel X Chief

Mow ‘How many days can we fool people.. Bring content Damn It’

Chanel X Chief ‘we are.. soon we will be inviting you for a THROW TOMATOES AND GARBAGE session’

Mow ‘What is it?’

Channel X  Chief ‘We have invited all the folks whom you fooled in our channel and they will throw tomatoes and vegetables on you;

Mow ‘very smart.. i will take 20% profit plus fixed remuneration for that crap’

Channel X Chief ‘Of course dear.. TRP will shoot up. First time a channel abusing self live in TV’

What is in Name?

Norris is a brand builder who is of firm opinion that any name can become a brand through continuous advertisements.

His fiancé Nancy feels brand gets built slowly and surely through quality deliverables.. She names Mcdonald and Target as examples..

Norris ‘If I wish I can even make Norris a brand name’

Nancy ‘Do it then’

Norris ‘It needs to be tagged to a cause, a goal, a purpose’

Nancy ‘I agree hence I said you need to also provide quality and deliverable’

Norris and  Nancy meets an individual who is passionate about books.. The individual wants to launch a large library…

Both feel the Individual’s name would itself be a big hit..

Name ‘READER’

Soon enough Reader pumps in huge amount in advertisement and coupled with community based library set up at strategic restaurants all over US.. It is huge hit..  Only US5 read any books.. Restaurant business shoot up. Typically senior citizens love this concept

Reader is now renowned for his innovative technique and gets awarded..

Nancy ‘I admit advertisement budget do help revive any brand. Creates maximum impact but I got surprised by Reader’s style of execution. ‘

Norris ‘I agree he is superb.. See how well he penetrated the market’

Mills and Boons decide to be thrill girls

A fair tall handsome guy visits a hotel only to find a group of girls watching him dumb struck..

A girl ‘Straight from Mills and Boons’

Enters goons

The Fair guy fights with all goons till someone hits him from behind..

Another girl ‘it is becoming Alfred Hitchcock story..’

The 3rd girl rushes to see if he is awake.

4th girl ‘No don’t touch him.. It is police case’

Enters another big goon ‘Dare anyone tell anything.. Will kill all of you’

Before all realize he vanishes and the girls see blood stains all over their back wall..

They shriek loudly ‘It is friday the 13th.. Horror?’

Comes a dashing police guy and all girls swoon ‘What is this.. first a handsome guy came in.. lying on floor and now a police.. and what next’

Police ‘Who hit him?’

1st girl ‘My heart did try to hit him but never knew he would faint so soon’

2nd girl ‘Poor little girl’

3rd girl ‘I missed the boat’

4th girl ‘What is the matter’

Police reaches to the guy..

Suddenly the guy gets up and begins laughing

Police too

A bald guy comes and says ‘Well done guys.. Wanted to shoot expressions of these girls as plan to have them as models for my campaign ‘Handsome Hunks never Faint but possess the Girls with their adventure stories’
It is for a new film which is going to be launched ‘Wonder Struck’
Am seeking funds from investor

Cable Network

Joy was a leading cable network operator and was fearing the dish antenna which was engulfing the country. He wanted the families to be hooked on to something new, something creative, and decides to come up a neighbor games.. where neighbors in community would join in to play LOTTO GAME…

He had promised a 1M$ to one who wins the game.. Soon enough he had around 10000 entries. and the game had over 100000 boxes to be filled.. and each participant was given around 100 boxes to be filled.

The game would begin at 8.30 pm and would be played for 1 hour. In each hour max 50 numbers would be announced and 20 minutes for advertisements.

His fiancé Sony was shocked.. She questions Joy ‘How can you conceive this? ‘

Joy ‘A blog.. keep guiding me an motivating me to not give up hope. PASSION FRAMEWORK.. it is committed truly towards entrepreneurship spirit’

Sony ‘Don’t you feel others will compete?’

Joy ‘At least am safe for 6 years..

Sony ‘Why will people play it for 6 years?’

Joy ‘It is not a small amount’

Sony ‘Economics?’

Joy ’20 min x 100$ x 1800 = 36000000′

Sony ‘Did this blog say so?’

Joy ‘The blog writer is super confident.. The person knows that idea can come anytime, execution needs right person and finally the person also runs charitable projects to create human impact.. Will give 10% of revenue if it succeeds’

Sony ‘Will you implement?’

Joy ‘We are on 10th day of LOTTO GAME’

Sony ‘What if you don’t give them?’

Joy ‘The blog writer says give a smile, what you create is finally left behind.. so if it creates a knowledge wealth it will only grow and grow further.. Everyone will help the blog to reach millions of people’

Secret talks

Susan ‘Let us not date for a month’

Monty ‘Sure. Let us not speak for a month’

Susan ‘Let us not chat for a month’

Monty ‘Let s not be in face book or twitter or linked in or any social media for a month’

Susan ‘Promise you wont tell anyone’

Monty ‘Promise you wont go to work for month’

Susan and Monty whisper to each other ‘then what we both should do to keep our love alive?’

Monty ‘Just be together and feel our soul together’

Susan ‘No talking, no chatting.. nothing?’

Monty ‘If in this silence, we both remain comfortable with each other.. our love and feelings will only grow’

Susan ‘What is all this.. and for what?’

Monty ‘Big Boss Couple togetherness episodes.. ‘

Susan ‘This is too much.. it was a concept for a TV Reality show’

Monty ‘What you thought?’

Susan ‘I thought it is for me and you?”

Monty ‘Honey.. you know I cannot stop talking and you cannot stop chatting so how can we be part of this show’

Buzz Business

Monty initiated a startup ‘Buzz’ and it has a background to it…

Monty used to be a very shy kid and never interacted with anyone.. As teenager too he remained the same and finally when he joined a company… his senior Anna told him politely one day ‘Monty, you are talented, people like you but why you don’t create buzz for self’

Monty ‘What is it?’

Anna ‘You need to be visible at right places, right department heads. Our CEO should notice you’

Monty ‘Doesn’t my boss need to inform to the CEO who is doing what’

Anna ‘Innocent boy.. listen to my wisdom, begin creating buzz’

Soon enough increment times, Monty realizes no increments for him’

Monty pens down Buzz in his diary and in his heart and mind and paints Buzz angrily with Red colors splashed all over..

Next day Monty emails that painting scanned copy to all the employees of organization. He gets tremendous response..

Anna comes to his desk

Anna ‘Monty .. you got the meaning of buzz.  All people in this world are not talented, but they are in right place at right time and with blessings from their god fathers and mothers, they create buzz’

Monty ‘I feel am talented in painting and art work.. should I shift my career to Media’

Anna ‘I will give contact of my dear friend Sarah and she will guide you’

Monty begins working with Sarah who is a media consultant…

Soon Sarah comes up a problem

Sarah ‘New Art has managed to collect over 200 paintings from celebrity John and another 200 paintings assorted from other talented youth.. for those 100 paintings of celebrity, they are aware each can sell easily for US$ 500 but for others max US$10 per painting that too with great difficulty.. need to create buzz’

Monty begins strategizing their business and work on a you tube clip showing the celebrity showing his latest painting and a common man showing his latest painting and both echo simultaneously ‘A unique competition with celebrity.. Enjoy the painting time. Best painter will get US$20000’

Newart holds a painting competition for US$300 entry fee in a big hall and informs the Celebrity that 30% of those revenues will be given to his charity’

Need less to say 10000 individuals come for the painting competition, and they also have an option to purchase celebrity painting for just US$100 and any painting for only US$5 and painter with their photos clicked for only US$10

Revenue

10000 x 300 =  US$300000 from entry fee

200 paintings  x 100  =  US$20000

10000 paintings x 5 =  US$50000

Photographs  10000 x 10 = US$100000

 

Total revenue US$470000

Costs incurred

Advertisement  US$100000

Media Consultants US$50000

Open Garden US$20000

Tea, breakfast  US$10000

Celebrity charity   US$120000 approx.

Total costs incurred US$300000 approx.

Wow US$170000 NewArt earns…

Monty rushes to Anna

Monty ‘Anna not sure if you are my god mother, angel or what and also Sarah.. both of you changed my life.. I will keep creating buzz in society the right way’

 

 

 

 

 

 

 

 

 

 

 

 

 

Awareness Effectiveness

Bob was a local Cable Operator in China. He was networked with other cable operators in the world. One day through face book, he decided to check if ‘Tree Plantation’ advertisement by government and a big brand shoe advertisement really impacted the people. So he came up with a unique survey form question pasted in bottom of the screen

He realized that for government advertisements, responses were not coming too adequate, so he discussed with his friends and decided to give an incentive on behalf of cable operators to ones who would give response. A free movie of their choice would be shown or a free advertisement.

Soon the responses were great. He began getting sponsors for the surveys too..

He realized that though we have huge number of advertisement funds, still no way effectiveness can be measured. The Likes, Follows can give a an assured max 30% business forecast.